Chain of entertainment centres · Poland and Czechia
Before There was a team. An assessment showed it could not carry the job. Meanwhile the money went into one pot — nobody knew what each centre actually brought in.
What we did We started by rebuilding the team. Then we set the metrics so every venue is counted on its own: where the money comes back and where we are simply paying for impressions. Google, Meta and TikTok went live one at a time, as the numbers came in. We fixed the sites to the point where they can take enquiries, and tied everything into the CRM.