What a Meta Ads lead really costs — and how to tell you are overpaying
2025 market figures for CTR and cost per lead broken down by industry, plus a ten-minute way to check whether your own number is fine.
What PPC costs in Prague in 2026 — and how to work out your own ceiling
Indicative cost per click in Czechia by industry, realistic monthly budgets, how agencies charge — and the formula that tells you in five minutes what you can afford to pay for a lead.
Google Business Profile: how to build the profile properly
Step by step from verification to call tracking: categories, services, photos, posts, reviews and measurement. All free, and doable in one evening.
Why Prague customers cannot find you on Google Maps — and what you can fix tonight
Seven reasons a Czech business misses the map pack on Google Maps, Firmy.cz and Mapy.cz — and the order to work through them. The audit takes one evening.
How to get named in ChatGPT and Perplexity answers — and why it is not SEO
Customers increasingly ask an AI instead of a search engine. What actually makes models name your company, and how it differs from classic SEO.
What AI in marketing genuinely does — and where it only pretends
An honest breakdown of the tasks models handle better than people, the ones where they reliably lie, and why "generate content" is the least useful brief you can give.